BURTON SNOWBOARDS: 2010 Season Site

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Created: 04/19/10
Last Edited: 05/10/14
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Description
Every year Burton launches a site to support the upcoming season's snowboard product releases and promotional events/competitions. For 2010, the company decided to scrap the usual online rehash of their printed catalog and brand campaign tactics. Instead, a digital platform was developed to offer a true destination site that provided immersive exploration into products, information and inspiration for snowboarding enthusiasts of all levels. This new permanent platform expands the site's capabilities in e-commerce, community engagement, and a fresh and intuitive brand experience.

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