BTICH Bags Campaign

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Created: 11/11/12
Last Edited: 12/11/12
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Description
Senior Thesis Project 2009
BTICH Bags (Because True Individuality Can Happen)

This project started with the intention of communicating a contemporary message and putting that message on a bag. My initial goal was to explore an interest in why we buy the things we do and after more than a year of exploration, the message evolved into recognizing the individuality of women.

Handbags should never just be a billboard for a company's brand. A woman must demand more than wallpaper. A successful bag offers solutions to problems, it must never create one.

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