BT3 is a zip up hoodie shop directed towards male high school and college students. I used fun colors and patterns in the logo and on the magazine and billboard ads to get the target audience interested. The goal is to keep male customers coming back to BT3.
The tags are printed on cardboard and tied with hemp to present the feeling of masculinity and simplicity. The smaller tag uses a plain white sticker to keep costs down, and the larger tag has BT3 debossed on it to reinforce the brand identity. The most important tag is the BT3 patch on the hoodie. Unlike most zip up hoodies, the tag is placed on the back of the hood so that BT3 is not branding the customer.
One of BT3’s most important qualities is individuality. This is shown on the website where customers can post suggestions for a specific zip up hoodie pattern or color they want. Since the target audience is mainly students, there is also a page where the customer can post an image sporting their new zip up hoodies.