Sendik's Black Angus Beef

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Created: 03/09/12
Last Edited: 09/09/13
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Description
Lead designer in branding Sendik's new beef program, featuring humanely treated animals from Midwestern farms. Designed the main Black Angus Beef logo as well as the three logos for the tier system which are used in labeling the packaged product (stickers cut with a custom die). Developed a variety of promotional materials, including department signage, handouts, posters and in-store video slides, plus programed and developed a new website, sendiksbeef.com.
  • Sendik's Food Markets Black Angus Beef Program
    Branding / logo & identity development / web development / package design

    Lead designer in branding Sendik's new beef program, featuring humanely treated cattle from Midwestern farms. Designed the main Black Angus Beef logo as well as the three logos for the tier system used in labeling the packaged product. Developed a variety of promotional materials, including department signage, handouts, posters and in-store video slides, plus programed and developed a new website, sendiksbeef.com.

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