BMW: E93 Envy Management Booklet

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Created: 07/30/08
Last Edited: 11/27/12
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Description
A direct marketing piece that would accompany the E93 driver's manual and as a take-away with catalogs at dealerships. The tactics of this piece was to invoke the buyer's excitement of their newly purchased hard-top convertible through wit (...somewhat sardonic). The promotion booklet addresses how to cope with various stages of uncomfortable envy among your current car, friends, and especially neighbors. The methods answer the E93 envy from passive-aggressive avoidance (not driving to work simultaneously) to actual physical investments (faux dent stickers).

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