BMW: E60 / 5-Series Microsite

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Created: 07/30/08
Last Edited: 05/10/14
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Description
This site was to be launched during the NY Auto Show where the E60 would make it's world premier. Since this new release was not a complete overhaul in design, the updates were subtle to the unveiling. Thus, it created a challenge to embellish any of the E60's new features. This project leveraged the advantages of flash technology to add more breadth to the experience of discovering the new E60 through creating typographic grids of car's detail features and compelling transitions.

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