Blending a cup of Joe with traditional jazz was a very cool assignment from the inside out! Fusion Brand Marketing and Licensing hired EDG to create a total branded experience for Blue Note Coffeehouse, based on the legendary Blue Note Records. This blues label is arguably the most influential and important record company in the history of recorded popular music. With seven decades of incredible jazz/blues sounds, from Coltrane to Lee Morgan, and the rich covers from acclaimed photographer, Francis Wolff and modern album cover designer Reid Miles’ under their belt, EDG created interior and exterior environments representative of this 1939 phenomenon. This project included research for appropriate building materials, spec’ing comfy furnishings for each coffee house, the design of all branded materials within, including menus, signage, merchandising displays, and even a neon timeline from its inception up until today.