BFA Capstone Project: Connect Brand Identity

Created: 04/30/12
Last Edited: 03/01/14
Connect is a proposed airline concept I designed to inspire and rejuvenate the look of American air travel and the jet-set culture. Connect focuses on five key regions of the United States: the Northeast, Southeast, Midwest, Southwest, and the West. These regions are represented through colors chosen from their regional landscapes and cultural events. I worked to incorporate aspects of all the regional cultures through the label design of the in-flight amenities offered to passengers of the airline.

This project was awarded a 2012 Gold Student ADDY Award for Packaging Design at the Tri-State Advertising and Marketing Professionals Award Show in February 2013.

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