Aviation Carpet Tile Brochure for InterfaceFLOR

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Created: 09/21/12
Last Edited: 12/11/12
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Description
Design Brief:

- CREATE A COMPELLING GRAPHIC COMMUNICATION PIECE FOR HAMBURG 2011
- ANNOUNCE THE LAUNCH OF INTERFACEFLOR INTO THE AVIATION MARKET
- CLARIFY AND LEVERAGE THE BENEFITS OF MODULAR CARPET TILE
- THIS PIECE SHOULD ALSO LEVERAGE INTERFACEFLOR’S SUSTAINABILITY LEADERSHIP AND INNOVATIVE DESIGNS
  • Cover of InterfaceFLOR Aviation Carpet Tile brochure debut.
  • First spread: Crisp copy with a visual tiles summarizing the brand differentiators. 
  • Simple and bold headlines with vivid imagery underlining their 'green' message, the key differentiator from their competition.
  • Colorful Lego imagery reinforcing the message of modularity. 
  • Projecting the InterfaceFLOR message of sustainability in an industry starved for this good news.
  • Last spread: Inspiring and happy announcement of the introduction of the sustainability leader of carpet entering the aviation industry. 

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