Auto Loans...again

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Created: 08/01/13
Last Edited: 08/01/13
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Description
A fresh approach to marketing the same Auto Loan Rate.
  • It can be challenging working in an inhouse department and marketing the same products over and over. But when you come up with that fresh idea, it's all the more rewarding. In the Out of Home below, I capitalized on the trend of vinyl stick figure families. People love to customize, especially their vehicles. This allowed me to tie an emotive trend to our auto loan product.
  • Photo courtesy of Fairway Outdoor Advertising
  • Close up view of original design.

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