Quaker Oats Company.
Pancake mix package update.
Encourage increased product consumption rate by simplifying usage instructions, adding non-breakfast meal recipes, and communicating all information in bi-lingual text.
Retain the brand equity/look that consumers know, while making subtle cosmetic enhancements to create a more user-friendly package. Bugs on the front panel place special attention to the new recipes and the product’s long-standing heritage/authenticity (year-of-origin). The back panel is better organized to first indicate traditional pancake instructions and then follow-up with other new and easy recipes for lunch and dinner meals.
Consumers are using dramatically more product since packaging was updated.