Text written by Rondi Davies (Athena New York)
This is a promotional postcard for the Athena New York, a woman’s running team.
Vibrant, warm colors evoke the teams energy and sense of fun. The dark figure, bold lines and geometric shapes depict strength, independence and determination. They also provide a sense motion and speed, while the gold sun incorporates the team logo. The text “go run” evokes spontaneity, enjoyment and being on the go. These are all attributes that capture Athena runners. The back is colorless and clean. Horizontal stripes add continuity with the front side, while the image presents the welcoming face of the team.