Aspen Leaf Soap Factory, Aspen Colorado

Created: 04/02/10
Last Edited: 12/04/12
Project Goal: Redesign the identity for Aspen Leaf Soap Factory by refining the ALSF mark to be more authentic to the natural shape of the Aspen leaf. This was achieved by reworking the leaf shape and stem incorporating the typography into the mark. The handcrafted element of this product needed to be highlighted as well as the Colorado/Aspen resort location.
  • The goal of the Aspen Leaf Soap Factory Identity and brand re-design was to take elements from the exsisting mark and refine them into a more cohesive whole. By incorporating the "L" and the leaf mark and creating a new leaf mark that really feels like an "Aspen Leaf" we were able to achieve that goal. The mark is the center of all the packaging design and signage we did for the flagship store in Aspen Colorado.

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