Appalachian Mountain Club

  • Appalachian Mountain Club
    Branding and Visual Identity
  • AMC wanted to raise awareness of the Maine Woods Destination as a one-of-a-kind outdoor vacation destination. “Discover your natural state” plays off of both the beauty of Maine, as well as the effect nature has on the soul. Photography is shot from a first-person perspective to provide a better sense of the experience. 
    {Concepted, art directed and designed while at Minelli Inc.}