Appalachian Mountain Club

FIELDS:Branding
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Created: 10/13/13
Last Edited: 10/15/13
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Description
AMC wanted to raise awareness of the Maine Woods Destination as a one-of-a-kind outdoor vacation destination. “Discover your natural state” plays off of both the beauty of Maine, as well as the effect nature has on the soul. Photography is shot from a first-person perspective to provide a better sense of the experience.
  • Appalachian Mountain Club
    Branding and Visual Identity
  • AMC wanted to raise awareness of the Maine Woods Destination as a one-of-a-kind outdoor vacation destination. “Discover your natural state” plays off of both the beauty of Maine, as well as the effect nature has on the soul. Photography is shot from a first-person perspective to provide a better sense of the experience. 
     
    {Concepted, art directed and designed while at Minelli Inc.}

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