WeOwnThis.Net is an awareness campaign targeted towards young adults about the current issues with the Internet. Our free and open Internet is currently at vurnerable state to the control of companies and the U.S. government. We must fight to keep it free.
The design challenge here was to accompany a message similar to that of the civil rights movement, with a modern day look and tone. In order to strive for this attitude, various methods of research and user-testing were practiced.