Jewish Children and Family Services
project: Annual Report.
(Jewish Child and Family Services) looked to Taproot for their 2011
Annual Report. The goal was to connect their audience with amazing
personal stories of individuals and families that received services
through the organization.
solution: What if? That was
the theme of the annual. In each section we asked you to rethink
possibilities. Using a mix of black and white photography, we wanted to
show change and transformation in the lives of these people. Bold type was used to draw the reader in to each story.
Colors were used to highlight the programs. The unusual size let's the
piece stand out more from the traditional size, while not affecting
The annual was created with interactive media in mind from
the beginning. This piece is also intended to be used on the website and
for social media purposes. View the online version.