Annual Report

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Created: 04/10/12
Last Edited: 11/05/12
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Description
Concept design and layout.
  • California Breast Cancer Research Program Advances
  • A large, 156-page publication with a broad target audience (researchers, breast cancer advocates, activists, the lay public), this annual report required a major overhaul in structure and "presence". The grey sea of text was relieved by generous use of white space, more imagery, a more legible typeface at an increased point size in deference to a "mature” audience, and a screened scholar’s margin to relocate the frequently lengthy pullquotes and prevent them from interrupting the main text. 

    Reader's comments ("Things were easier to find"; "It was better organized and much easier to follow") indicated that the intended audience both benefited from and appreciated the changes.

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