Annual Report self-mailer

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Created: 04/10/12
Last Edited: 11/21/12
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Description
Annual Report concept design, original art, layout and packaging.
  • Unfolding the Future
  • The sought after goal for this annual report was to create a piece that would not only get read, but get readers to respond. Definitely not the normal format, the 8" x 8" report was designed to pique curiosity and get readers to interact with it. Gatefold panels and a separate vertical BRM piece folded together in boxtop fashion to form an origami-like unit, which was then inserted into a one-color sleeve for mailing. Readers responded by mailing back hundreds of the multipurpose applications for accounts, loans, and additional information.

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