Annual Report self-mailer

  • Unfolding the Future
  • The sought after goal for this annual report was to create a piece that would not only get read, but get readers to respond. Definitely not the normal format, the 8" x 8" report was designed to pique curiosity and get readers to interact with it. Gatefold panels and a separate vertical BRM piece folded together in boxtop fashion to form an origami-like unit, which was then inserted into a one-color sleeve for mailing. Readers responded by mailing back hundreds of the multipurpose applications for accounts, loans, and additional information.