- Briggs & Stratton Annual Report
2005 Annual Report Cover
- For the 2005 Briggs & Stratton Annual Report the marketing department wanted to emphasize that the company produced engines for more than just lawn mowers. By creating the consumer in silhouette, focusing on the engine itself and showing the wide range of applications the engines powered this message was conveyed. A secondary message to promote that Briggs & Stratton is a globally based company was referenced subtly with the latitude/longitude globe lines in the background.