Annie's Rebranding / Packaging

Annie's is an all natural brand. The objective is to update the look of the company and bring it into the new century withan internationally understood message.

Single most important message of the company:
Act Responsibly. Eat Responsibly.

A very important part of the business is their bunny, Bernie, so he was maintained in the logo renovation, making him more kid friendly and updated.

The original box is shown, the new logo and the new box.