Ampath Branding

  • Ampath
    ampath branding
  • Ampath is a health care organization first started by Indiana University and Moi Toi University in Kenya to fight the AIDS epidemic. Currently Ampath is partnered with over a dozen universities in the United States and Canada to serve as the main healthcare provider for over 500,000 Kenyans.

    Ampath has never had an identity to call their own. They have existed for over a decade and their image has been butchered by the many universities they partner with. We were tasked with creating a identity that symbolized Ampath's mission. which is: care, educate, and partnership as well as being flexible enough to be paired with other logos and recreated in multiple mediums. This logo accomplishes  just that. We also created  multiple versions of this logo as well as brand guidelines to help prevent anymore dilution of Ampath's brand.