American Cancer Society

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Created: 11/07/12
Last Edited: 11/07/12
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Description
The American Cancer Society (ACS) Pink Differently campaign asks the public to go beyond the barrage of pink ribbon products and do more to fight the war against cancer. They asked Rule29 to help spread the message across a variety of channels, including print and televised advertising, the web, and across the city in the form of a billboard and transportation signage. A line of feet with illustrations and the words “Pink Differently” handwritten across the bottoms encouraged people to participate in a series of walks across the Chicagoland area—raising money for cancer research.
  • American Cancer Society
    Pink Differently

    The American Cancer Society (ACS) Pink Differently campaign asks the public to go beyond the barrage of pink ribbon products and do more to fight the war against cancer. They asked Rule29 to help spread the message across a variety of channels, including print and televised advertising, the web, and across the city in the form of a billboard and transportation signage. A line of feet with illustrations and the words “Pink Differently” handwritten across the bottoms encouraged people to participate in a series of walks across the Chicagoland area—raising money for cancer research.

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