The Use of Mobile
In the last few years, mobile communications has been an integrated part of almost all programs I have worked on. If consumer facing, B2B or a mix of both, mobile communications has been a relevant and valuable part of the communications mix.
Using mobile helps to save paper
Sun Microsystems - SunRise 2008
Sun challenged us to infuse the same innovation and eco-friendly approach that they have demonstrated throughout the rest of their business into an incentive trip for top performing sales people from around the world
In the end, over 1,000 smart phones were configured, personalized and distributed with more than 62k text messages exchanged. Most importantly, feedback from Sun executives and attendees ranked SunRise 2008 as the most successful in the event’s history. And that's why ORACLE picked up the idea after acquiring Sun Microsystems in 2009, to be used at their own events.
Delivered 1,000 Nokia devices to attendees.
Developing WAP, SMS communications, Text-to-Vote and screen capabilities
along with on-site mobile support.
Mobile Recognition, Rewards and Redemption
Pfizer - ACE Sales and Employee
Using mobile to provide real time account information as well as providing managers
a tool to recognize their direct reports on-the-spot.
A Social Community Site the Use of Mobile and an On-line CatalogA Business loyalty rewards program with more than 180,000 members nationally. Frequent interactive communications to program members via e-mails, e-statements, program website, microsites and the newly introduced mobile option and social community site.
Online Game, Sweepstakes, Take Over Ads, Banner Ads and Pre-roll Videos
Global Travel Agent Rewards Program - look to book
Global reward program for travel agents, with more than 150,000 members (primarily women) in 107 countries, communicated in 9 languages. Frequent interactive communications to members and non-members via emails, e-statements, program website, microsites, web banner ads, take over ads and pre-roll videos.
Online Sweepstakes, E-zines and Promotional E-mail CampaignsGlobal Hotel Guest program - goldpoints plus
Global frequent hotel guest program, with 1,000 hotels in over 70 countries and communicated in 9 languages. Frequentinteractive communications to members and
non-members via e-mails,e-statements, program website, microsites, web banner ads, quarterly e-zines and promotional e-mail campaigns.
Global Hotel Guest Program - goldpoints plus Promotional e-zines translated into 4 languages
Themed, quarterly e-zines providing vacation ideas, offers and benefits that only
goldpoints plus members receive.
The series of e-zines above received an IAC award in spring of 2009
Promotion Email Campaign
Global Hotel Guest program - goldpoints plus
during the busy business travel season into afour-night family vacation anywhere
in the world.
Database Driven Dashboards
Sprint, U-matter Employee Engagement Program
statistics and information.
Pre-Event Website Oracle Club Excellence and Oracle President's Club site,
promoting both travel incentive programs.
Pre-event website, featuring a countdown clock, video and photo galleries.