Aflunov is a vaccine for H5N1 (Avian Flu). Below are conceptboards for an ad campaign and unbranded program. All of the concepts are infused with the positioning statement; Aflunov is the true guardian in your fight against avian flu. The primary target audience is government and heath care professionals. Accompanying the ad campaign is an unbranded program, which is a vehicle, designed to educate the market by making them aware of the need to vaccinate for avian flu. The ad campaign and unbranded program are designed so there are subtle visual similarities that relate to each other.
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- Branded and Unbranded campaign tactics
- Alternate Concept
- The various logo identities created for the vaccine Aflunov and the program NovaSpan and Vevo.
- Alternate logo options