Aflunov H5N1 Vaccine for Avian Flu

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Created: 10/25/10
Last Edited: 12/04/12
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Description
Aflunov is a vaccine for avian flu. This project is an ad campaign and unbranded program, which is a vehicle, designed to educate the market by making them aware of the threat of avian flu.
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  • Aflunov is a vaccine for H5N1 (Avian Flu). Below are conceptboards for an ad campaign and unbranded program. All of the concepts are infused with the positioning statement; Aflunov is the true guardian in your fight against avian flu. The primary target audience is government and heath care professionals. Accompanying the ad campaign is an unbranded program, which is a vehicle, designed to educate the market by making them aware of the need to vaccinate for avian flu. The ad campaign and unbranded program are designed so there are subtle visual similarities that relate to each other.

    To find out more go to: www.anthonydivivo.com

  • Inspired by navigation, this concept says that Aflunov will be as constant as the North Star, an unwavering presence in helping you fight the threat of avian flu. Below is the accompanying unbraded program NovaSpan. 

  • Branded and Unbranded campaign tactics
  • Alternate Concept

  • Aflunov provides multidimensional protection, so this concept says your population will be shielded from avian flu. Below is the accompanying unbraded program Vivo. 

     

  • The various logo identities created for the vaccine Aflunov and the program NovaSpan and Vevo.
  • Alternate logo options

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