Aerosoles "Shoesanity Sweepstakes"

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Created: 07/15/12
Last Edited: 06/24/13
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Description
Aerosoles ran a sweepstakes through Facebook to build a greater fan base and promote their unique comfort technologies. Entrants could win a grand prize shopping spree and trip to NYC or win a free pair of shoes by entering daily and answering a trivia question about the brand. Retail stores and the website had reinforcing advertisements by way of store signage, bag inserts, and digital banners. Through this sweepstakes, the Aerosoles Facebook page gained thousands of fans, and their website showed a spike in traffic.
  • Aerosoles "Shoesanity Sweepstakes"
    Facebook Sweepstakes
  • Pre-like page.  The illustration is a modified interpretation of a New York City 'SOHO' street.
  • The entry-form for the sweepstakes. Users were required to answer a question found on Aerosoles' website (a link in the form would take them to a special page) and to choose a pair of shoes from the carousel that they'd like to win. Individuals were able to enter daily. Illustration is a view of the Brooklyn Bridge from Dumbo, Brooklyn, NY.
  • Rules page.  This collaborative illustration is a rendition of Liberty State Park, NJ, overlooking Manhattan, NY.  Additional Illustration Credits: Stephanie Gregorowicz
  • After entering, the user would see the 'Thank You' page. This illustration represents Times Square/Broadway, Manhattan.
  • Retail store signage and bag insert.
  • When users came to the trivia question on the Facebook entry form, they could click through to a dedicated area on the Aerosoles website.  Referrals from Facebook would first see a modal window reminding them of what the question was. People navigating to the page from other areas of Aerosoles.com did not see the modal window, but had a banner in the left navigation to inform them of the sweepstakes.
  • Early sketches of the illustrations.

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