Advocate (Campaign Branding)

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Created: 06/02/11
Last Edited: 06/04/13
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Description
Plastic bottles actually serve a purpose! This is a campaign designed to simply and effectively promote, or Advocate, the perks of recycling plastic bottles for a better future and environment.
  • Client: Advocate

    Problem: Plastic bottles rarely get recycled and often end up in landfills where they never break down. 

    Strategy: Make people aware of the importance of recycling bottles and ways to reduce, reuse, and recycle.

    Target Audience: Young teens and young adults, ages 16-30. These people are caught up in the consumer market, and don't pay attention to how their waste and constant consumption effects the environment.

    Solution: Advocate the truth through traditional print ads, and pamphlets using clean, organic, and grass roots aesthetic and a clear tone of voice. Show what positive things can be made out of reused water bottles. 
     
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