Problem: Plastic bottles rarely get recycled and often end up in landfills where they never break down.
Strategy: Make people aware of the importance of recycling bottles and ways to reduce, reuse, and recycle.
Target Audience: Young teens and young adults, ages 16-30. These people are caught up in the consumer market, and don't pay attention to how their waste and constant consumption effects the environment.
Solution: Advocate the truth through traditional print ads, and pamphlets using clean, organic, and grass roots aesthetic and a clear tone of voice. Show what positive things can be made out of reused water bottles.