Advocacy Campaign: The Price of Life

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Created: 02/21/11
Last Edited: 12/13/11
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For this project each student chose a non-profit organization to make two posters for. One poster is image based while the other is text based. At the end of the project our classes selected two from each (4) from our peers to hang in an exhibit in our campus art museum board (Spencer Museum of Art at the University of Kansas). Then the museum board selected an additional 4 posters to hang in an exhibit. I was fortunate enough to have my type based poster selected for display.
  • Advocacy Campaign // "The Price of Life"
    Typography III, Fall 2010
  • World Vision is a non-profit Christian organization. “The Price of Life” campaign assists World Vision in being the front-runner in fighting world hunger. The campaign includes outdoor adverting, merchandise and a donation app for smart phone and tablet devices. The poster was one of eight chosen to hang in the Spencer Musuem of Art, alongside their Graphic Imperative Poster exhibit.
  • These two applications exist in the grocery store to bring the donation amounts to tangible objects. While doing grocery shopping the customer would be able to donate immediately at checkout. 
  • This iPhone application allows the user to donate easily anytime anywhere. It also has a scan feature to match the price of  an item purchased at the grocery store. 

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