Adidas Baseball product and packaging

  • Back in my days at Dick's Sporting Goods™, I got to work with Adidas® on product design and packaging for an exclusive baseball assortment. It was exciting to consider how and where those three stripes should go on each product. Even though I had to follow the Adidas brand standards very carefully, I was able to add a personal touch; I scanned in a collection of sports phrases from Tim Kurkjian that I wrote by hand. These "Know the Code" graphics ultimately ended up on both packaging and product.