Adidas Baseball product and packaging

Created: 06/22/13
Last Edited: 06/22/13
Product and packaging design for baseball assortment
  • Back in my days at Dick's Sporting Goods™, I got to work with Adidas® on product design and packaging for an exclusive baseball assortment. It was exciting to consider how and where those three stripes should go on each product. Even though I had to follow the Adidas brand standards very carefully, I was able to add a personal touch; I scanned in a collection of sports phrases from Tim Kurkjian that I wrote by hand. These "Know the Code" graphics ultimately ended up on both packaging and product.

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