Active Perception

Created: 02/09/10
Last Edited: 12/04/12
  • In an ever cluttered visual landscape, interactivity is a fantastic way to make messages resonate. What ways can typography require input from the viewer both on screen and in print? Active Perception is a type conference all about interactive typography and its challenges and innovations as a new field. 
  • A series of posters/mailers you'd receive prior to the conference. 
  • Back side to the mailers. To decode the message (information about the conference), you use the red decoder glasses that would come with the mailer.
  • With a set of typography elements created from 10 different typefaces, there are hundreds of ways the logo-type can be displayed. This is a big part of the identity for the conference. 
  • The posters are a way to advertise the conference and are meant to evoke curiosity. They are made with blown up elements of the logo-type.
  • Again, using the main typography elements, this is the schedule/lecture booklet you would receive while at the conference. 
  • Siggi Eggertsson is giving a lecture at the conference. (hypothetical of course)
  • Continuing the idea of interactivity, the booklet folds up to reveal an image. In this specific booklet, it reveals and image and quote from one of the guest speakers. 
  • This specific folding isn't my concept. Someone else did this kind of folding online and I decided to try it out. This is me giving them credit. 
  • Also, I worked on this project with another student (Ian Tirone). We both came up with the concept and identity for the conference. I created all of the work shown here. He created a kick ass website for the conference.
  • These next three are a set of experiments I had done that lead me to the above conference material. 
    I was experimenting with decoding and experimental ways to view typography. This first example uses a red overlay to decode the message. Using a red transparency sheet (similar to 3D glasses), all the colored type disappears to reveal only the blue typography. 

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