Active Perception

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Created: 02/09/10
Last Edited: 04/24/14
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Description
Identity project for Active Perception, a (hypothetical) typographic conference centered around the idea of interactive typography and its challenges and innovations as a new field. The conference’s identity system is comprised of 10 interchangeable typefaces, giving a wide range the logotype can be displayed. The idea was to engage the user and have fun with the various interactive pieces.

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Concept & Creative Direction: Josh Lambert and Ian Tirone

Design & Art Direction: Josh Lambert

Student project at Kansas City Art Institute
  • LOGOS
  • POSTERS
  • POSTERS: BACK SIDE
  • POSTERS: BACK SIDE
    Using red decoder glasses reveals info about the conference
  • NAME TAGS
  • SCHEDULE & LECTURE BOOKLET
    The booklet folds up to reveal an image and quote of guest speakers. (This is a fictional conference, a student project. None of the guest speakers participated in this project.)
  • PROCESS WORK: EXPLORATION
    Experimental posters focusing on decoding messages. 

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