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Corporate Identity Board & Packaging
Rebranding the identity for Activon, a product that is used by senior citizens for arthritis pain as well as other illnesses. After browsing drugstores for the products that are designed for senior citizens, I realized that there seems to be less focus on the visual appeal of the products for this audience. While the main focus, when designing for senior citizens, must be the readability of the content, this logo and packaging can stand out on the shelves compared to other brands and still convey the necessary information.