AT&T Small Business Rewards Program

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Created: 04/05/08
Last Edited: 07/25/13
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Description
Branding and on-going consumer communications of a B2C loyalty program
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    Social Community Site
     
    A member site to bounce ideas, talk and blog business trends, chime in and make contacts.
     
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    Website
     
    Providing account information, awards catalog, member benefits and special offers
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    Account Summary Statements      
    Print and Email
  • Engage members to take advantage of the program website to check on account balances, to browse an awards catalog, or to redeem awards with their accumulated points. 
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    Promotions       
     
    Emails, Direct mail, Seasonal Awards Catalogs and Welcome Kits.
     
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    President's Reward Emails
    Top tier members are reminded to pick from a selection of free additional rewards.
     

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