AT&T Retail Sales Rep 'What's My Device' Concept

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Created: 07/04/12
Last Edited: 09/23/13
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Description
PROJECT DATE: 2012
As an effort to make www.att.com have a more human element, we took the best parts of the in store retail experience and adapted that expertise as video components that are authentic and localized to the customers area.
  • HOMEPAGE Placement
  • CTA Button launches a modal that plays the video.
  • ON-CLICK — Option 1: Reveals Ratings & Review and view/learn more options for device.
  • ON-CLICK — Option 2: Reveals a Quick View of product information and learn more CTA for device.
  • Second HOMEPAGE Layout Example
  • Third HOMEPAGE Layout Example
  • Alternative HOMEPAGE placement as a smaller tile located on the lower right of the page.
  • PRODUCT LANDING PAGE Placement as lifestyle anchor at the bottom of the page.
  • WELCOME CENTER Placement to provide helpful tips on how to get started.
  • HOMEPAGE Placement to drive customers to the 'Search All Devices' filter with the ability to view custom videos based device type, OS and more.
  • SEARCH ALL DEVICES — Cell Phones Filter Results
  • SEARCH ALL DEVICES — Tablet Filter Results

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