The Network Investment and Improvement Project was about communicating the specific actions AT&T was taking in 2011 to improve their wireless network – including new cell sites and increased network capacity. This included the creation of 50 landing pages that each served unique content based on geo-location. Our creative approach to these pages was to provided a street level view that was both identifiable for each city, but also slightly off the beaten path. The intent was to show a local perspective from a neighborhood that would be impacted by these improvements. Here are a batch of my favorites.