The identity we created for Associated Brigham Contractors maintained some of the visual equity
of the previous logo from the nearly 50-year-old company. We updated color and typography and replaced General Contractors with Structural Concrete, thereby repositioning the company in their marketing niche.
The ABC 12-page capability brochure outlined the history, services and philosophy of the company together with photos and client testimonials of past projects. The communication objective was
to establish credibility as a premier provider of structural concrete services for steel, mining andindustrial companies.
The ABC Web site we created in 2001 reinforces the companys brand position as a structural concrete specialist with photos and a Flash logo animation. We recently added an online job application.