The brand identity for this annual meeting was modeled after old western wanted posters to reflect the meeting's location that year in Dallas, Texas without the use of requisite images such as cowboy hats and cattle. This identity was applied to all marketing collateral related to the meeting including ads, brochures, e-mails, web site, and on-site meeting signage to build a strong recognition factor for the event among the association's members. Instantly recognizable from the association's other annual meeting identities, this event was one of the most successful for the organization.
Services included: brand identity creation, art direction, design, production, and print management.
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