Jaguar XKR-S: Print—Art Direction

  • JAGUAR: XKR-S Dealer Promotional Tri-fold, 2009 (outside)
    Role: Senior designer tasked leading a creative team and creating a print collateral refresh for the Jaguar X-Series.
    Objective: Print collateral intended to acquaint previous and current Jaguar owners with new models.
    Results: In-dealer sales escalated.
    Software: Adobe CSS 5.5 — InDesign, Photoshop, Illustrator
    Layout and typography.