When we delved into what made Architectural Nexus different from their competition, we got a speech from the principals -complete with drawings- on the subject of Problem Seeking. The title alone was engaging. Do most people seek out problems? How does that work? The firms unique process was visualized with a spoke-like model with different points addressing different needs.
The spoke model eventually became the organizing principal behind the Web site navigation,
with the Problem Seeking explanation as one of the four points of the model. The Flash-based site
features large full-screen photographs that command attention while showing off the portfolio.