• When we delved into what made Architectural Nexus different from their competition, we got a speech from the principals -complete with drawings- on the subject of Problem Seeking. The title alone was engaging. Do most people seek out problems? How does that work? The firms unique process was visualized with a spoke-like model with different points addressing different needs.

  • The spoke model eventually became the organizing principal behind the Web site navigation,
    with the Problem Seeking explanation as one of the four points of the model. The Flash-based site
    features large full-screen photographs that command attention while showing off the portfolio.