A+R Stores

In 2005 I began to develop the company identity for Los Angeles based A+R Stores including logo design, printed matter, store front signage, product design and an e-commerce website among other items. The logo reflects the relationship between husband and wife owners Andy Griffith and Rose Apodaca. Using negative space to create the + sign, each letter is dependent on the other to finish the mark and create one whole. There’s no A+R without Andy and Rose! For more visit benloiz.com