AMC Entertainment

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Created: 02/17/12
Last Edited: 11/21/12
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Description
This fictional project was an exercise in creating a new branding system and visual style for AMC theatres. The logo was designed to reflect forms associated with cinema, and a slab serif and bold color were chosen to maximize impact. Similarly, the advertising materials and website show a loud, brash visual approach.

(2010, Digital Layouts, Digital Prints)
  • AMC Entertainment
    Branding
  • This fictional project was an exercise in creating a new branding system and visual style for AMC theatres. The logo was designed to reflect forms associated with cinema, and a slab serif and bold color were chosen to maximize impact. Similarly, the advertising materials and website show a loud, brash visual approach.

    (2010, Digital Layouts, Digital Prints)

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