These conference badges also serve as the booklet with all of the necessary information for conference attendees, including a venue map, speaker bios, thinkshop descriptions and a detachable feedback card. The badges hang around your neck and were designed to be readable from upside-down. One side has the information for day one and the other side of the pages has info for day two.
These folded mailers were sent out to AIGA members to announce the speakers, dates, pricing and thinkshops of the conference and encourage them to sign up. Using the established colors, a pathway snakes through each page guiding people through the piece, which also relates back to the theme of the year: drive.The images show the front and back side of the piece, flat.