AIGA’s Get Out the Vote campaign invites designers to create nonpartisan posters and videos that inspire the American public to participate in the electoral process and vote in the 2012 general election.
Get Out the Vote, an AIGA Design for Democracy
initiative, enablesdesigners to engage in the public arena by contributing to acoordinated voter mobilization campaign. By motivating eligible citizens to register and turn out on election day, Get Out the Vote fulfills an ongoing AIGA objective of demonstrating the value of design to the public, public officials and business by providing a clear call to action for an activity that is important to everyone.
For my typographic based poster I decided to target the youth vote through the tactic of peer pressure and phrases they could relate to. For the image based poster I decided to target the youth but it was instead a poster that encouraged the youth to get out and vote. The main reason I believe people don’t go out and vote is because of their lack of knowledge about the campaign through the advertising tactics. Politics always seem so overwhelming and in your face that often times I feel like most people would rather ignore it than soak it in and learn about it. With all of the media and advertising that is done, I feel like most of it is very ineffective and all looks the same. If the youth doesn’t know how to vote or who to even vote for, then why would they put the effort towards registering and going to vote? This I believe is the problem among young voters. I want to encourage the younger audience to learn more and go out and vote (especially if it is their first time being able to vote) because it is important, and it is something that has always been a large part of our culture. These days I feel like it is so hard for first-time voters to really understand themselves who they want to vote for and why. I want them to take action and vote, and take the time to really learn who you are voting for and what they represent. I feel like there should be a certain part of the campaign that really targets this group because there are emerging adults coming into this world and we want them to have a say.