AIGA Boston: Event Identities

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Created: 05/29/13
Last Edited: 08/11/13
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Description
Two event identities focused on themes of "collaboration", "social change", and "community".
  • AIGA Boston: Open Forum Event
    Event Identity
  • Challenge: To design an online event identity. To use the themes of "collaboration", "social change", and "community".
    Strategy: To develop a mark that works first as an engaging visual element and second as a metaphor. To combine the digital vocabulary of the internet with the formal mark of the hand-made print. To use these two voices to speak to process and participation; to explore the hand as both a symbol of "collaboration" but also a sign of "making"; to design about design.
  • Web banners. 200 x 400 px.
  • E-blast mock-up.
  • AIGA Boston:¬†Town Hall Event
    Event Identity
  • Challenge: To design an online event identity. To use the themes of "crowd", "participation", and "feedback".
    Strategy: To explore a range of typographic solutions. To design for designers.
  • Web banners. 300 x 500 px.
  • E-blast mock-up.

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