AID for AIDS

FIELDS:Branding
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Created: 02/03/10
Last Edited: 11/17/12
282
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Description
Redistributing unused AIDS drugs to South American and African countries is the focus of this organizationâ€"its urgent message (People are dying and they need help now) was brought up to the front cover. Their logo (dove and pill) was re-designed to include a reference to the top of a perscription bottle.
  • Redistributing unused AIDS drugs to South American and African countries is the focus of this organization. Its urgent message is conveyed on the front cover; which reads: People are dying and they need help now). Their logo was also redesigned during the brochure design process. Instead of a dove sitting on a pill, a reference was made to the circular top of a pill bottle, which is more in line with what the organization does--redistribute filled, but unused prescriptions.

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