AID for AIDS

FIELDS:Branding
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Created: 02/03/10
Last Edited: 11/17/12
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Description
Redistributing unused AIDS drugs to South American and African countries is the focus of this organization?"its urgent message (People are dying and they need help now) was brought up to the front cover. Their logo (dove and pill) was re-designed to include a reference to the top of a perscription bottle.
  • Redistributing unused AIDS drugs to South American and African countries is the focus of this organization. Its urgent message is conveyed on the front cover; which reads: People are dying and they need help now). Their logo was also redesigned during the brochure design process. Instead of a dove sitting on a pill, a reference was made to the circular top of a pill bottle, which is more in line with what the organization does--redistribute filled, but unused prescriptions.

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