The ABSOLUT MUST ROCK PARTIES
OF THE SUMMER
design exploration for Summer Brand Promotion 2012
Client/Brand: Pernod Ricard N.America / Absolut® Vodka
Agency: Alcone Marketing
Activation: Below the line / Off-Premise Promotion
Involvement / Direction:
To explore beyond the ABSOLUT Brand Standards with three key visuals,
each leveraging the agency's MUST ROCK PARTIES OF THE SUMMER idea.
Tech: Mixed Digital (Vector and photoshop)
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