ABSOLUT 2012 MUST ROCK PARTIES OF THE SUMMER

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Created: 07/01/12
Last Edited: 12/18/13
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Description
To explore 3 designs outside of the Visual brand Standards, each leveraging the agency's idea of "the Absolut Must Rock Summer Parties".
  • The ABSOLUT MUST ROCK PARTIES
    OF THE SUMMER

    design exploration for Summer Brand Promotion 2012
  • Client/Brand: Pernod Ricard N.America / Absolut® Vodka
    Agency: Alcone Marketing
    Activation: Below the line / Off-Premise Promotion

    Involvement / Direction:
    To explore beyond the ABSOLUT Brand Standards with three key visuals,
    each leveraging the agency's MUST ROCK PARTIES OF THE SUMMER idea.


    Tech: Mixed Digital (Vector and photoshop)

    Cheers and enjoy.


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