A Single Seed

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Created: 07/05/13
Last Edited: 07/05/13
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Description
Experience design for a farm-to-table restaurant that features local Michigan farmers, located in a refurbished barn in Rockford, MI.
  • Objective: Create a restaurant experience that brings awareness and support to local Michigan farmers.
     
    Audience: Health-conscious individuals, tourists, young professionals.
     
    Solution: The restaurant, which is only open on weekends, is located in a refurbished barn in Rockford, Michigan, and features the produce of a different local farm each week. Working with a team of designers, I sought to create a brand as inviting and personal as the actual dining experience. We did this through the use of warm photography, hand painted signage, friendly illustrations, and a community-based mobile app.
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    Brand Mark & Imagery
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    Photography
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    The Experience
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    Teaser Video
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    Printed Materials
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    Digital Components
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    The Team

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