DDP rebranding

  • Dongdaemun Design Plaza is a multi-cultural complex since its foundation on March 21, 2014 in Korea, DDP has staged diverse cultural events including exhibitions, fashion shows, product launch shows, forums, conferences and various cultural events. It is a venue that introduces new products and fashion trends, that shares knowledge through exhibitions, and that offers diverse contents to experience new design. 

    New Identity system was inspired from the straightness of Korean letters and openness of the architecture. Full logotype can be read as acronyms of Korean letters and English acronyms at the same time. 

    Type Director's Club 66 Communication Design winner 
    13th IDA award 

    CA Books Korea

    Brad Bartlett

  • Thank you!