The Old Blue has been a local favorite in Cagayan de Oro City, serving classic burgers with their top-secret signature sauce since 2014. The Old Blue Brothers came to us for a re-brand since it's time to refresh their look and pursue greater things. With this in mind, formerly known as The Old Blue Burgers, we first changed the name to just The Old Blue since they will be serving more food aside from the classic burgers. The identity we came up is upfront and direct yet plays with funny mix of imagery mixing old classics with food.
Client: The Old Blue Brothers
Branding and Design: Uncurated Studio