Being able to build a brand from scratch may be the most complete experience for a group such as our. It’s what happened with Very Mobile, a service provider part of the CK Hutchison Holdings Ltd. group to which Wind Tre S.p.A. belongs.
First, we named the brand
and at the same time we studied
the logo and the brand identity.
Very is a versatile word that allowed us to create a new language: its strength
is the ability to be mixed to the Italian, creating a memorable effect.
We designed the payoff, managing to use the word “very” with new meaning:
a useful way to stick in the consumers’ heads.
The service providers sell services, the only physical product is the SIM card,
for this reason it was one of the first things we created, to experience Very first-hand, other than the envelope and the letter sent to who chooses this operator.
By putting the simplicity of a brand with no frills first, we have designed a website and an app with an intuitive interface and a user experience where the simplicity is its most important feature.
Additionally, we thought about some ad hoc illustrations for the website, that will help explain the features of Very using a visual language close to the people.
Thanks to its simplicity and affordability, Very Mobile is the service provider for all. We have therefore based our communication upon Italians’ creativity, by using real lettering for the pieces of our campaign.
With 4 TV advertisements on the Mediaset channels, 5 subjects for prerolls
on Youtube, for FB posts and the Instagram stories, we introduced Very
and its language to all of Italy.
Executive Creative Director: Francesco Taddeucci, Luca Albanese
Creative Director: Pierluigi Riccio, Alice Scornajenghi
Art Director: Federico Angelieri
Copywriter: Rocco De Stefano, Ginevra Giovenali
Illustrator: Marco Goran Romano
UX/UI Designer: Rose Marie Pignatiello
Editor Video: Giulia Zumpano
Thank you for your time