Brooklyn Town is a brand of ready to eat hamburgers by Carpisa. Brooklyn Town experiencing a rebirth by expanding their current line of frozen burger patties with a new line of ready-to-eat hamburgers.
The task was to design an updated look for their standard line and develop a new line of ready to eat burgers that embodied a sense of delicious, high-quality meat products.
Targeting a busy, modern-day young-adults audience, we developed the brand based on bold typography and strong colours mixed with natural textures, elevating appetite appeal.
Designed in Lanter Innovation
Creative head: David Lacasa, Jaime Martin
Art Director/Designer: Luda Galchenko
3D visualisation: Closeup Visual Studio