Novae Res Launch Campaign
Novae Res is a New York City based accessories brand creating luxury goods for a modern class of women—each piece is made to order, at your specifications, within 48 hours.
Party of One was approached to create a visual launch campaign for Novae Res, to garner investment interest and generate curiosity for the company. More specifically, its founders were looking to bring their signature product to life—a structured bag inspired by Mae Jemison, the first African American woman to travel to space.
Looking to retro-futurism, science fiction films and the merging of human and tech, we developed a multi image campaign—including art direction, set design, fabrication and finalization of imagery—for use on all of Novae Res’ social platforms and website.
Client: Novae Res
Art Direction: Party of One Studio
Set Build: Party of One Studio
Photography: Jessica Pettway
Retouching: Party of One Studio
Styling: Party of One Studio
Hand Models: Kelsey Dickson, Melissa Deckert